The idea is that we are so engrossed by the story that we dont notice the poor accelerationor the really important statistics about the cars safety features. Their impressions of the phone were significantly weaker when the facts were presented as a story (an average of 6.82) compared to a list (7.5). We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Elevation exemplifies Barbara Fredrickson's (1998) broaden and build theory of positive emotions, which asserts that positive emotions expand an individual's scope of attention and cognition in the moment while also building resources for the future. describe how elevation functions as a moral emotion. Pohling R, Diessner R, Stacy S, Woodward D, Strobel A. official website and that any information you provide is encrypted 2009 Jan;35(1):72-84. doi: 10.1177/0146167208325415. Higher scores indicate greater acceptability. Hachette UK. [4] They induced elevation in a laboratory setting by showing undergraduates a 10-minute video clip documenting the life of Mother Teresa. When people saw a really impressive product within a compelling story, the story backfired.. To start answering these questions, Rucker and Krause designed an experiment involving a fictional cell phone called the Moonstone. To stay away from the ethical edge with this principle, try presenting anything given as tying directly back to their action, have the reward fit the size of the activity being rewarded, and make it come from the company or maybe the entire group. \end{array} And, it should go without saying, never withhold things like praise, communication or correspondence with you, or entry to meetings and other events to play on this principle. Persuasion is an ethical form of influence that leaders use to compel their followers to act. Participants who underwent a difficult initiation process to join the group rated the group more favorably than did participants with an easy initiation or no initiation (Figure 12.13). Affect; altruism; approach; moral beauty; moral elevation; motivation. Additional research found that dissonance is not only psychologically uncomfortable but also can cause physiological arousal (Croyle & Cooper, 1983) and activate regions of the brain important in emotions and cognitive functioning (van Veen, Krug, Schooler, & Carter, 2009). According to Aronson, under which of the following conditions of persuasive communication would people's attitudes typically change the most? Clipboard, Search History, and several other advanced features are temporarily unavailable. Stories shouldnt always be your go-to tool, Rucker argues. D) a one-sided argument would probably be confusing to an uninformed audience, 17. \end{array} & 4 \mathrm{yr} & \text { b. } Researchers have tested many persuasion strategies that are effective in selling products and changing peoples attitude, ideas, and behaviors. Want to cite, share, or modify this book? Understanding the answerand why black and white Americans may percieve biracial people differentlyis increasingly important in a multiracial society. In case youre wondering, this emotional state was associated specifically with feeling moved and uplifted, having a warm feeling in the chest, wanting to become a better person, and desiring to help others. A subfield of social psychology studies persuasion and social influence, providing us with a plethora of information on how humans can be persuaded by others. For example, if you want a follower to speak in front of a large group, have them commit to a talk with their team first; or if you want a follower to take on a new role, try having them agree to an assistant role. Then I saw Stand and Deliver about the Bolivian-born Los Angeles educator Jaime EscalanteIt was the most influential factor in my decision to teach on both college and high-school levels. Another respondent stated, I remember seeing 12 Angry Men, a classic 1950s drama about a deadlocked jury in a murder case. [3] Elevation motivates those who experience it to open up to, affiliate with, and assist others. [4] He asserts that elevation elicits warm, pleasurable sensations in the chest, and it also motivates individuals to act more virtuously themselves. See this image and copyright information in PMC. Social Psychology - Chp. 5 Flashcards | Quizlet Petty and Cacioppo say there are two routes to persuasion: 7. To be a powerful persuader you need many skills, qualities and characteristics. Instead, we often find ourselves in situations where we are trying to persuade others to attitudes, values, beliefs, and behaviors with which they may not agree.
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